“A regular on Monocle 24.”
Tyler Brûlé’s media wing — the redoubtable Monocle — has, since its third-ever issue back in 2008, featured my writing in its magazine’s pages from time to time, and since the launch of the Monocle 24 radio station two years ago, I’ve made regular appearances on air.
Starting imminently, however, I’ll be the featured guest of a monthly radio segment [working title] “The Place Branding Roundup with Jeremy Hildreth.” My emphasis will be on non-advertising forms of place communication and reputation building.
In honour of this new gig, Monocle radio producer Chris Fitch pulled together a 10-minute highlight reel of my past comments on tourism advertising (which tended to be the subject they’d have me into the studio to talk about). That’s the YouTube “video” above (which is mostly audio, with some stills to illustrate some of my points).
There’s also a SoundCloud clip from my appearance last month to comment on Florence’s crowdsourcing of a new tourism logo. (Spoiler: I’m rather supportive of it, if for no other reason than as much as I love designers, it’s fun to burst their bubble now and then.) Click here to go straight to my segment; the audio loads 12 seconds after the page itself does.